At its core, CloudSmartz is a company working behind the scenes to support the integral business operations of its clients, many of which are big-name brands and enterprise organizations.

Matt Ray, VP of Marketing at CloudSmartz, knows that content marketing is vital in setting themselves apart from their competitors and solidifying their brand name. He also knows that in a fast-paced marketing environment, it’s worth trying new strategies and tactics to learn what works best.

Working closely with Brafton over the last two years, Matt has targeted a niche audience of telecommunications companies by way of blog posts, infographics, videos, white papers and eBooks to position CloudSmartz as an industry thought leader, improve brand awareness and encourage audience engagement.

For the 2016 ITW event, Matt’s goal was to secure a dozen meetings. Using Brafton’s conversion landing page and promotional services, he was able to usher new leads through the door for his sales team to successfully set up 18 meetings. In the past year, CloudSmartz has received numerous qualified leads, which have led to valuable sales conversations and the opportunity for lead nurture.